One of the most amazing things about being part of the community of small business owners is how each of us, no matter how different our businesses are, grew from the same roots: inspiration, passion, and big dreams. When my son was diagnosed with celiac disease over ten years ago, his journey became my inspiration. And since I have always had a passion for baking and a dream of opening my own business, Naturally Delightful kind of just "naturally" became a reality.
Small business recognition is near and dear to my heart for obvious reasons. As a consumer, I also make every possible effort to keep my purchases local.
Supporting small businesses has a ripple effect that extends further than some people might even realize. Outlined below are just a few of the many different reasons to consider incorporating this practice into your regular shopping routine.
1. Small Businesses Hire Local
The connection that a small business has to its community doesn't just begin and end with the customer. Applicants and hires for small business job openings are often people who live and have families in the area. And typically, as community rates of employment improve, so does the health of the local economy.
2. Small Businesses Reinvest
It is estimated that, on average, approximately 68 cents from every dollar that is spent locally, stays local. This is close to double the amount that larger chain stores reinvest. So, by shopping at one small business, there is a chance that you are indirectly supporting several.
3. Small Businesses Can Drive up Property Values
Studies show that property values in communities where small businesses thrive typically are higher than the broader market. The success and vibrancy of the local economy has the potential to be a luring feature for house hunters no differently than school systems or parks and recreation.
4. Small Businesses Provide Rockstar Customer Service
Have you ever wandered around and around the aisles of a big box retailer, looking for someone just to answer a simple question? Or browsed online until your eyes were blurry trying to figure out if what you were looking at on the screen was what you really wanted? Customer service is, perhaps, the biggest asset that a small business has to offer. Owners and their employees understand the importance of bending over backwards for the consumer, whether it is personalized attention, finding the answer to a question, remedying a problem, or getting access to something that is unavailable. The customer-first mentality is an engrained part of the small business culture.
5. Small Businesses Value Relationships Over Sales
Chain and virtual retail shopping is strictly transactional. These large companies have the supply, the consumers have the demand, and an exchange is made. Small business shopping, while also transactional, is more about the relationship, so the interaction runs deeper than an anonymous, one-time purchase. The owners and employees hope to see you again...and again..and again, and the positive shopping experience they work so hard to provide makes you feel like a valued part of this dynamic.
GREEN BAY'S FINEST ORGANIC, GLUTEN-FREE, AND VEGAN BAKERY
If you are looking for a way to support local businesses while also tending to a hunger craving, visit us at Naturally Delightful. Our Green Bay bakery is loaded with an assortment of delicious items. Our custom cakes, sweet treats, breakfast options, and anytime meals are prepared with organic, gluten-free, and vegan ingredients. We also have lots of keto options available for our customers who want to cut the carbs without cutting the taste. Whether you are planning a big event or just looking to satisfy your sweet tooth, Naturally Delightful offers all of our customers a 100% satisfaction and smile guarantee!